MOUNTAIN VIEW, CA --
Google Inc. has pegged the final acquisition price of online ad service DoubleClick Inc. at $3.24 billion, slightly above the value when Internet search leader announced the deal 11 months ago. Mountain View-based Google provided the closing price in a Friday filing with the Securities and Exchange Commission.
Google took control of New York-based DoubleClick earlier this week after European antitrust regulators concluded the acquisition wouldn't stifle competition in the rapidly growing online ad market.
Google originally said it would pay $3.1 billion in cash for DoubleClick, which helps place and track display advertising on the Internet.
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