"Finally, we're getting something that's long overdue," said Tom LaBonge, L.A. City Councilmember.
LaBonge and other city officials aren't just betting they'll bring more people downtown, they're doubling down on double-deckers.
Long a fixture in Hollywood, Starline buses are now plying the streets of Downtown L.A. The price tag is $30 per person and $90 for families up to six.
The ticket will get you an open air, narrated tour from Olvera Street, to little Tokyo, to City Hall and beyond.
You'll see the Disney Concert Hall and the Staples Center.
After a few miles, the tour starts getting a little thin at some points. So, are people really going to pay $30?
"It's really a reasonable price for what you get from it," said Leonard Yumul, Oxnard resident.
"It's wonderful. It was a great way to see Los Angeles," said Wayne Label, a tourist.
It also helps that your $30 ticket can be used for 24 hours on ALL of Starline's routes. That includes Hollywood and Beverly Hills. They're all linked up.
The service is also a "hop on, hop off" service.
But if Starline is going to hit its goal of 400 downtown riders a day, and not lose any of them, city workers may want to take a hint from Councilwoman Jan Perry and start pruning the trees.