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Study: Brain changes when shopping

December 23, 2008 12:00:00 AM PST
A new study shows, when you shop -- the emotional side of your brain may try to override the rest of your brain.Scientists found when shoppers think about a purchase, the pleasure center of the brain responds.

But when they start thinking about how to pay for it, the pain center lights up.

Psychologists say one way break through the tug of war that's going on: don't use a credit card.

Because purchases tend to be emotional, when people use cash or a debit card, they tend to spend less.


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