Denim Day was created in reaction to a ruling by the Italian Supreme Court in 1998 that overturned a rape conviction because the victim wore jeans. The judges said she must have helped the attacker remove them.
Female Italian legislators were outraged and wore denim jeans in protest.
Last year, an estimated 600,000 people signed up to wear jeans and join the awareness campaign.
This year the goal is to double that number.
Organizers say participating in the campaign makes it possible for survivors of sexual assault to reach out and get help.
More information is available at www.denimdayinla.org
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