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History of advertising in 'Art & Copy'

Hollywood Wrap with George Pennacchio
September 7, 2009 5:56:37 PM PDT
"Art & Copy" gives moviegoers incredible access to the creative giants in advertising, as they tell their own stories about some of the most successful ad campaigns in history.Documentary filmmaker Doug Pray helps chronicle decades of originality and vision.

"My movie is actually saying, 'Check out the people who have actually changed your life whether you like them or not,'" says Pray.

"The movie begins in the mid 60s, sort of when they called it the creative revolution of advertising, when all of a sudden, the advertising was fun and interesting and kind of amazing and it was much more artistic," Pray describes.

The movie claims that 65 percent of Americans believe they are "constantly bombarded with too much" advertising.

That's one thing you learn.

For me, in reviewing "Art & Copy," I felt like I got a semester's worth of valuable, memorable and interesting information in 90 minutes. It's fun and fascinating, too.

"Got Milk" is a great example of a campaign that people just enjoy in general. I mean, I'm sure there's some haters who hate "Got Milk," but maybe it's because they don't like milk," adds Pray.

"I think bad ads are bad ads, and really good ads can be just like a great painting or a great rock song," says Pray.

You just have to remember to "think small."

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