Calls to landline and cellular telephones are included in the program. Time Warner says a customer service supervisor in Colorado Springs, Colorado, came up with the idea when he noticed an increase in the number of customers who were worried about their phone bills.
"I noticed a sharp uptick in customers who were worried about how much their phone bills would be as a result of trying to reach and console friends and family on the ground. I think it's important that we be there for our customers in their time of need," said supervisor Gary Pullen.
Time Warner estimates the policy will provide $200,000 worth of relief to customers. For customers who have received bills before the program went into effect, Time Warner says it will issue credits to their accounts automatically.
The free program applies to calls dialed directly. The offer does not apply to calls involving operators or directory assistance. Time Warner Cable Chief Operating Officer Landel Hobbs expressed his concern for the people of Haiti.
"I hope that this program removes a small measure of worry from our customers with friends and family in Haiti, who have plenty to worry about right now," said Hobbs.