Organizers say when the Doo Dah began in January 1978, Old Town Pasadena was a bohemian neighborhood perfectly suited for the grassroots event.
But in the three decades since, Old Town has welcomed trendy shops and the latest eateries. Organizers felt the parade's irreverent spirit was getting lost.
Organizers say the new locale will give the 33rd annual parade a chance to return to its roots and remain spontaneous.
They want the DooDah Parade to become less of an entertainment and more of a public art event.
Business owners in Old Pasadena are disappointed to hear of the change in location, saying DooDah Parade days provide good revenue.