Delshad says he wants to enhance the city's reputation for service so that people keep coming back to Beverly Hills. He says he wants to explore creating an awards program to honor businesses and city officials who, "exemplify the friendly spirit of Beverly Hills."
He's planning a 'Celebrate Beverly Hills' week that will begin September 2, when the date reads the same as that famous zip code, 90210.
City News Service Contributed to this story.