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Forever 21's maternity line stirs controversy

July 15, 2010 12:00:00 AM PDT
Fashion retailer Forever 21, known for targeting mostly teens and young adults, has kicked up controversy over its new maternity collection.Store officials say the maternity line, Love 21 Maternity, does not target or intend to appeal to pregnant teens.

Those who work with teens worry about selling a maternity line in a store frequented by teenagers.

The store says the line is intended to provide sophisticated, trendy styles for expectant moms at affordable prices.

Three of the five states where the line exists, including California, have the highest teen pregnancy rates in the country, according to the National Campaign to Prevent Teen Pregnancy and Unplanned Pregnancy.

"Any relationship between teen pregnancy rates and the locations of our stores is unintentional," the company said in a statement.