Bloomingdale's in Fashion Island, Newport Beach, says they've had no trouble getting customers to spring for one.
What goes into a mattress with a $33,000 price tag? Ric Romero ventured out to the Kluft mattress factory in Rancho Cucamonga, where Earl Kluft, owner and CEO, showed him around.
Most of the mattresses Kluft sells are machine-made by employees who've been with the company for over 15 years and start at just over $2,000.
"We have special artisans with lots of experience," Kluft said. "They hand-sew, hand-assemble, hand-fill - it's a whole different process than the mass-assembled normal mattress."
But the Kluft Palais Royale is at the top of the line, and it's one of their $33,000 mattresses. You get 10 layers just above the coils, and the coils are imported from England - 2,000 of them. And that's not all!
"It's got cashmere, silk, premium wool, latex foam, flex, prima cotton, organic cotton," Kluft said.
So does all of that plushness make a difference with consumers?
"Well, it feels good, but I know I wouldn't pay that much for a mattress," said Carol Eaton of Newport Beach.
Newport Beach resident Caroline Wright, on the other hand, said she would fork out the money for a comfortable mattress.
"To have a good night's sleep, definitely," she said.
But most of us can only dream of spending that much on a mattress, even if it does have a 20-year warranty. What should we look for besides price?
"The biggest thing is, have enough time to do it right. Take up to a half an hour," Kluft said.