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Starbucks to debut flavored instant coffee

August 31, 2010 12:00:00 AM PDT
Starbucks Corp. is about to debut a new caffeinated concoction: flavored instant coffee. The single-serving packages of mocha, vanilla, caramel and cinnamon dissolve in water, just like the popular original Via Ready Brew.

While no specific launch date has been announced, the four slightly sweetened varieties will be sold in Starbucks stores this fall and be added to grocery store shelves early next year.

Via racked up more than $100 million in worldwide sales in the 10 months after it was launched nationwide last September.

Flavored Via will be backed by a free sample campaign along with television, print and online advertisements.

The Associated Press contributed to this story.


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