Thousands of people arrived to check out what's new in the automotive world instead of searching for the latest doorbuster at the mall.
"We figured that it would be a good time to come to the Auto Show. Everybody will be fighting the madness," said Willian Lohnes of Canoga Park.
While every carmaker wants to put people in their driver seats, Ford went to the next level with interactive simulators.
"You get up there and you go through mud, the sand and the snow and down hills," said Amy Harley of Glendale.
Exotic cars seemed to get the most camera phones pointed their way, but the other stars of the show were the electric cars.
Whether they wanted to check out electric cars or something more conventional, the show has now become a holiday tradition for many families with an added benefit.
"Because everybody's home for the holidays and we're enjoying it, so walk off that turkey and stuffing from last night," said Brea resident Lisa Cabraloff.
The show runs through Sunday.