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OTRC: 'Survivor' producer Mark Burnett develops an 'American Idol' rival

As if Simon Cowell's impending "X Factor" was not enough, "American Idol" might soon have to face another rival from "Survivor" and "The Apprentice" producer Mark Burnett.

According to The Hollywood Reporter, NBC and Burnett are getting together to create a new singing competition show. NBC and Burnett, as well as media mogul John de Mol, nabbed the rights to "The Voice of Holland", a top-rated reality show in the Netherlands.

"The Voice of Holland" is the most watched talent show in Dutch TV history, outpacing both Dutch versions of "Idol" and "X Factor", according to the industry paper.

The new version will be titled "The Voice of America" and will premiere in the spring. "It's a bold move, it shows our confidence," NBC's alternative chief Paul Telegdy told The Hollywood Reporter. "But we've been busy fermenting a move into this genre for quite a few months. We've been at a state of DefCon 2."

Casting is already under way for the show and the format varies from other reality competition shows by having a team of four celebrity coaches. During the audition process, the coaches are blind folded and are forced to choose contestants to mentor based off the singer's vocal performance. If the celebrity likes what they hear, they choose the contestant by pressing a button. If two coaches choose a contestant, the singer gets to choose who they would want to be coached by.

In the following round, the coaches form teams and contestants face off their own team members and the celebrity coaches pick a winner for the finals. After the final teams are set, live performance rounds begin and viewers at home choose who to send home each week. The winner will receive a recording contract.

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