"Especially this year," "Sweet" Alice said, "because a lot of the parents lost their homes, a lot of them have lost their jobs and a lot of them were on welfare. It's awful, welfare. So we know the need. "
Santa and his elves gave gifts to more than 300 underprivileged children from various elementary schools in the area Wednesday.
"It is a beautiful day, and these children's dreams and hearts filled with love because "Sweet" Alice shares so much," said a man doubling as Santa.
Thanks to generous donations from local Southern Californians, no child left the event empty-handed.
"I think what 'Sweet' Alice does is pretty amazing and it's just cool to be part of it," said Stacey Falcoioni, a volunteer. "I brought my girls here with me to experience because I think it's important that they realize how fortunate we are and how we should always, always give back."
Los Angeles Police Chief Charlie Beck stopped by. He was touched by the holiday spirit of giving and the beaming smiles of children.
"It's a great city that takes care of itself and it has so many positive things," Beck said. "I think that this is a great, great one of them."