Rumer Willis, the 22-year-old daughter of Demi Moore and Bruce Willis, has been chosen by high-end fashion house Badgley Mischka to be its new spokesmodel.
Designers Mark Badgley and James Mischka described the actress, who has starred in movies such as "The House Bunny" and the drama series "90210", as "glamorous, youthful and fun," the Associated Press reported.
Rumer Willis will star in the spring 2011 ad campaigns for couture eveningwear, footwear, handbags and swimwear and the contemporary Mark & James collection, a message on Badgley Mischka's Facebook page said.
Its parent company, Iconix Brand Group, earlier this year began a joint venture with singer Madonna to launch her and daughter Lourdes' Material Girl junior apparel. It has also worked with "Mad Men" actress Christina Hendricks, who appeared in the fall marketing campaign for the group's London Fog brand.