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OTRC: Gwen Stefani is face of L'Oreal Paris

Gwen Stefani performs in concert at the Comcast Center in Mansfield, MA on May 23, 2007. (flickr.com/photos/36292117@N00/)

Gwen Stefani, singer of the ska and rock band No Doubt, is the new face of L'Oreal Paris, joining celebrities such as Eva Longoria, Beyonce Knowles and Scarlett Johansson.

Stefani is seen as a fashion icon by many and has her own line of clothing, L.A.M.B. L'Oreal, named last year as the world's largest cosmetics and beauty firm, is known for its slogan: "Because we're worth it."

Her first campaign for the brand will be for its Infallible Le Rouge lip color, People magazine reported, quoting Stefani as saying: "I can't believe I get to be one of the L'Oreal Paris girls. I love playing dress up, on stage or shooting videos, it's always been one of my favorite parts of being in a band."

Her first L'Oreal commercial is set to debut during the time of the 2011 Golden Globe Awards ceremony, which airs live on Sunday on NBC at 8 p.m. ET.

Stefani is also keeping busy in other ways - No Doubt is set to finish recording its sixth studio album later this year, the group's website says.