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Beverly Hills ambassador laid off in cutbacks

Beverly Hills ambassador Gregg Donovan was laid off because the city says it just can't afford him.

February 7, 2011 12:00:00 AM PST
A Beverly Hills icon is now out of a job.

The city's ambassador, Gregg Donovan, has been laid off because the city says it just can't afford him.

For the past dozen years, the jovial, stentorian-voiced actor greeted visitors in top hat and tails, telling them "Welcome to Beverly Hills, you have arrived."

Donovan's face is even plastered on souvenir maps and T-shirts.

He says he got the word of being let go last month from his bosses at the Beverly Hills Conference & Visitors Bureau.

"How could they do that?" asked CNN's Larry King who bumped into Donovan during a recent morning stroll. "He's a Beverly Hills institution."

The 51-year-old says he's hoping to land a similar job, perhaps in Hollywood.

The Associated Press contributed to this report.