The producers are looking for nominees' mothers, who they call "mom-inees," to post updates on Twitter and appear during the 90-minute pre-show program. The mother tribute idea was announced Monday during the 30th annual Oscar nominees luncheon at the Beverly Hilton Hotel.
Cohen said the mothers' input will be "a really fun and beautiful thing."
But the telecast will still come in under three hours and 10 minutes, academy president Tom Sherak said.
This year's Oscar ceremony is set to air live on ABC7 from the Kodak Theatre in Los Angeles on Feb. 27, 2011. Check out a full list of Oscar nominations.
ABC7 and OnTheRedCarpet.com are your news sources for Oscars coverage. Live coverage from the Oscar red carpet begins at 2 p.m. PT. "On The Red Carpet at the Oscars" broadcasts LIVE on ABC7. We're also streaming the show online and on the free On The Red Carpet iPad app, available now in iTunes.
When the last awards have been given out, watch continuing coverage of the Governor's Ball and all the Oscar night parties as "On The Red Carpet at the Oscars" broadcasts LIVE on on ABC7. We're also streaming the show online and on the iPad app.
The Associated Press contributed to this report.