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Oscar's winners' envelopes get new design

The Academy of Motion Picture Arts and Sciences (The Academy of Motion Picture Arts and Sciences)

February 16, 2011 12:00:00 AM PST
The plain white envelopes that are opened to reveal Oscar winners are getting a makeover.

The Academy of Motion Picture Arts and Sciences said it's replacing them with custom-designed keepsake envelopes and announcement cards.

The new envelopes are made of iridescent gold paper lined with red and they have tiny gold Oscars on both sides.

The winner's name appears on a heavy piece of lacquered red paper inside. It was also designed for ease of use: It opens quickly and the card inside slides out smoothly.

The envelope's designer, Marc Friedland, said he had long been frustrated with the look of Oscar's envelope. It was "more functional than iconic," he says, explaining that the envelope was first introduced to the Oscar ceremony after a winner's name had leaked out early.

Academy officials haven't decided if they will redesign the Oscar envelope each year or stick with Friedland's red-and-gold design for future shows.

This year's Oscar ceremony is set to air live on ABC7 from the Kodak Theatre in Los Angeles on Feb. 27, 2011. Check out a full list of Oscar nominations.

ABC7 and OnTheRedCarpet.com are your news sources for Oscars coverage. Live coverage from the Oscar red carpet begins at 2 p.m. PT. "On The Red Carpet at the Oscars" broadcasts LIVE on ABC7. We're also streaming the show online and on the free On The Red Carpet iPad app, available now in iTunes.

When the last awards have been given out, watch continuing coverage of the Governor's Ball and all the Oscar night parties as "On The Red Carpet at the Oscars" broadcasts LIVE on on ABC7. We're also streaming the show online and on the iPad app.

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The Associated Press contributed to this report.


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