Daniel Craig has put James Bond in drag for a PSA for women's rights, to mark International Women's Day on Tuesday, March 8.
The two-minute video was narrated by Dame Judi Dench, who portrays Bond's boss, M, in the 007 spy flicks. It was directed by Sam Taylor-Wood, 43, ("Nowhere Boy") who gave birth to a daughter in July with her 20-year-old star.
In the PSA, Dench teaches 007 a thing or two about the state of women's rights in the world and asks if he wants to try being the fairer sex.
"For someone with such a fondness for women," Dench asks, "I wonder if you've ever considered what it might be like to be one?"
Craig returns in a blond wig, a patterned dress and heels but as Dench goes into the facts, it appears that he is not interested in swtiching genders.
"Women are responsible for two-thirds of the work done world-wide," Dench says, "yet earn only 10 percent of the total income and own one percent of the property. It's not just about money and power, every year 70 million girls are deprived of even a basic education and a staggering 60 million are sexually assaulted on their way to school."
The advertisement was put together by Equals, a partnership of women's equality charities, and spoke of a bleak state of gender equality.
Craig, who starred in James Bond films such as "Casino Royale" in 2006 and recently filmed the sci-fi Western "Cowboys & Aliens," has said that the 23rd Bond movie is set for release in November 2012.
Craig will star in the upcoming Stieg Larsson trilogy alongside Rooney Mara. The first movie, "The Girl With the Dragon Tattoo," is set for release on December 21, 2011.
Watch the PSA below.