It was first advertised as the "push-up triangle," but after that drew a lot of complaints, it was renamed the "striped triangle."
But by any name, it's the same thing - a padded bikini for very young girls.
"I won't be buying them for my 8-year-old," one parent said.
It's not the first time Abercrombie & Fitch has come under fire for something like this. A few years ago, the company sold thongs for young girls with the words "wink, wink" stitched on the front.
So far, there is no indication the company plans to pull the padded bikinis.