Academy Award-winning actress, Gwyneth Paltrow is the new face of Coach's international marketing campaign. Coach, a luxury handbag maker will debut the ads featuring the actress exclusively overseas in select European and Asian markets, according to the Associated Press, where the company has labeled key places for expansion.
The launch of Paltrow's ads coincides with Coach's 70th-anniversary campaign.
"I grew up in New York City and I've always thought of Coach as the quintessential New York brand," Paltrow said in a statement, according to Women's Wear Daily. "I'll never forget getting my first Coach bag."
Paltrow, who has modeled for Estee Lauder in the past, just released the cookbook "My Father's Daughter" and recently appeared on several episodes of "Glee." She also teamed up with the show's actor, Matthew Morrison, to sing a duet on his debut album.