Lady Gaga is releasing songs from her new album, "Born This Way," on a section of online game FarmVille before they can be heard anywhere else, according to the Associated Press.
The singer, who just recently released her third song called "Edge of Glory," will allow singles from the album to be heard within a neighboring farm in the game called "GagaVille."
According to the wire service, Players have to complete tasks to hear one exclusive new track per day from May 17 to 19. Additional songs that aren't exclusive can be unlocked over the following three days.
"Born This Way" will be released on May 23.
It is the first time the game's maker, Zynga Inc., has received exclusive tracks from artists in a game and the first time it's created a whole farm dedicated to an artist. In December, Zynga partnered with Dr. Dre to release a track from his album "Detox" in the game Mafia Wars.
About 46 million people worldwide play FarmVille every month.
The San Francisco-based company is also giving away a download of the full album to fans who buy $25 game cards through electronics retailer Best Buy Co. Inc. Buyers will also be entered into a drawing to attend Lady Gaga's next video shoot and get a virtual unicorn to decorate their farms.
The company is also offering virtual Lady Gaga goods to players who earn points in its other games, as well as offering a chance to receive concert tickets and signed albums to people who play a Gaga-esque word of the day in its game "Words With Friends."
Last week, Gaga ignited religious controversy over her new "Judas" music video, which depicts the singer as Mary Magdelene in a biker apostle gang. The 25-year-old singer denies that the video is meant to be an attack on religion.
Gaga ignited religious controversy this week over her new "Judas" music video, which depicts the singer as Mary Magdelene in a biker apostle gang. The 25-year-old singer denies that the video is meant to be an attack on religion.
"This video is not meant to be an attack on religion. I respect and love everyone's beliefs," Gaga told MTV. "I'm a religious and spiritual person who's obsessed with religious art. I'm obsessed with it... I believe I was put on this earth to cause a ruckus... I just want to keep making stuff that's great and thought-provoking."
On May 11, the singer is on her way to "American Idol" to mentor the final four contestants, the network has confirmed to Entertainment Weekly.