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OTRC: Heidi Klum poses 'nude' for new 'Project Runway' ad - See Photo

Heidi Klum, left, appears in a skit for 'Jimmy Kimmel Live' in February 2011 and right in a 2011 advertisement for 'Project Runway''s ninth season. (ABC / Lifetime)

Heidi Klum is trying to get the attention of television viewers with her new "Project Runway" advertisement for the show's upcoming ninth season, set to premiere on July 28 on Lifetime.

In the ad seen above, the "Project Runway" host appears to be nude and has Timm Gunn's catch phrase "Make it work" scrawled on her arm.

"This is definitely sexier than past campaigns we've done for 'Project Runway,'" Klum said in a statement carried by The Hollywood Reporter. "I guess you could say 'Hans and Franz' are celebrating season 9!"

The show's new season is also set to be packed with celebrity guest judges like Kim Kardashian, Zoe Saldana, Christina Ricci and Malin Akerman. The season premiere will also feature a challenge where 20 designers will have to make their case to mentor Gunn and judges Nin Garcia and Michael Kors for one of the 16 spots on the show.

In May, Klum and Seal, her husband of six years, renewed their wedding vows in Palm Beach, Florida.

The couple was covered up in costumes and Victorian-style masks. Klum, 37, wore a strapless white dress that with a hoopskirt covered in tulle, while singer Seal, 48, wore a pirate headdress and a navy blue vest.

The couple was joined by their children Leni, 6 (who is Klum's child from a previous relationship), Henry, 5, Johan, 4, and Lou, 20 months.

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