Clint Smith, 28, was shot and killed May 13 in the 6300 block of Brynhurst Avenue in the South Los Angeles neighborhood of Hyde Park.
"He was a very sweet person, he loved everybody, old and young," said Smith's mother, Carolyn Sample. "I just hope that we can find out who did it so they can stop walking around free."
Detectives say Smith was in the wrong place at the wrong time when gunfire rang out during the day. Detectives say he was standing several yards behind a gang member when rival gang members drove by and opened fire.
Investigators say Smith was not a gang member but was an innocent victim of gang violence.
"A member of that gang that controls that area was targeted, he was missed. Those rounds instead struck Clint Smith," said Det. David Ross of the Los Angeles Police Department.
The Los Angeles City Council voted Tuesday to offer a $50,000 reward for information leading to the arrest and conviction of the killer.
Family members, including Smith's 2-year-old daughter, were on hand for the vote to offer the reward.
"He was the light of our family and his life was cut down" said Smith's sister Sabra Akmal. "With this reward money, we hope that it will boost some more information and hopefully the arrest and conviction of that person."