Singer and fashion designer Gwen Stefani is reportedly developing an affordable fashion line aimed at kids and tweens to be sold at Target, Women's Wear Daily reports.
The line, which is dubbed Harajuku Mini, will hit the retailer on November 13 and is set to include the same Japanese-inspired flair as her adult Harajuku Lovers line. Items will be priced between $3.99 and $29.99.
Stefani has several fashion ventures including her upscale L.A.M.B. label which includes clothing and fashion accessories like handbags and a fragrance called "L." Stefani's Harajuku Lovers is a creative extension of her debut solo album "Love.Angel.Music.Baby," and features the Japanese style she used on stage during her tour and in her music videos for the album. The clothing line was developed, in part, to be more accessible to mainstream buyers.
Target sells fragrances from L.A.M.B. and Harajuku Lovers. Spokespeople for Target had no immediate comment on the reports.
The 41-year-old ska and rock singer and her husband Gavin Rossdale, the 45-year-old singer of the rock band Bush, are parents to two boys - Kingston, 4, and Zuma, 2.
Stefani has sometimes brought Kingston to her runway shows. In a previous interview with ELLE magazine, the singer slammed the styles of fellow popular music arists Lady Gaga, Rihanna and Katy Perry.
"I don't see myself in those girls," she said. "I usually put pants on. I see these girls as more going for the sex symbol thing. I was more, in the band, like a tomboy. Of course, I think every girl is sexy, so there's going to be a little of that. But I see a lot of younger artists going more toward the sexy thing."
Stefani made headlines in March when it was announced that she donated $1 million to help with relief efforts in Japan following its recent deadly tsunami and earthquake.