'The Help' moves up to No. 1 with $20.5M

After debuting in second place last week, the DreamWorks drama jumped to No. 1 this weekend, pulling in more than $20 million. That raised its domestic total to $71 million.

Analysts credit positive word of mouth for its strong showing.

Last Week's No. 1 movie, "Rise of the Planet of the Apes," slipped to No. 2, earning just over $16 million.

The top 10 films of the weekend were:

1. "The Help," $20.5 million.
2. "Rise of the Planet of the Apes," $16.3 million.
3. "Spy Kids: All the Time in the World," $12 million.
4. Conan the Barbarian," $10 million.
5. Fright Night," $8.3 million.
6. The Smurfs," $8 million ($35.3 million international).
7. Final Destination 5," $7.7 million.
8. 30 Minutes or Less," $6.3 million.
9. One Day," $5.1 million.
10. "Crazy, Stupid, Love," $5 million.

The Associated Press contributed to this report.