Actor Mark Wahlberg and his brothers Donnie and Paul plan to open a hamburger restaurant near their hometown of Boston called "Wahlburgers" and recently cleared a legal hurdle by licensing the name from upstate New York chain Tom Wahl's.
The company's vice president said his group now has the opportunity to profit from the deal.
Mark Wahlberg, most recently seen in the 2010 film "The Fighter," Paul Wahlberg, a chef, and Donnie Wahlberg, an actor and a member of the pop group New Kids on the Block, also own an Italian eatery. The brothers, three of nine siblings, filed a request in October 2010 to trademark the name "Wahlburgers" for a new restaurant, records show.
In 1989, the burger chainTom Wahl's trademarked the word "Wahlburger" for one of its menu items, a cheeseburger that currently contains steak and ham.
Paul Wahlberg's business partner, Ed St. Croix, recently told the Boston Herald newspaper that the brothers' company had worked out a deal with the chain and secured "full spectrum" use of the word "Wahlburgers."
No further details were disclosed. The Wahlberg brothers' 120-seat restaurant, set to be located at Hingham Shipyard, MA, was approved for a full liquor license last week, the Boston Herald said. Its opening date has not been announced.
The first Tom Wahl's eatery opened in 1955 in the town of Avon, located near Rochester, New York.
"It's a fun thing, out of the blue, to be contacted by a group surrounded by a Hollywood actor," Keith Herman, vice president of Tom Wahl's, told local newspaper the Democrat and Chronicle. "It's been a plus. The more restaurants they open up, the more opportunity we have from it financially."