First it was "American Idol," now Adam Levine is calling out MTV and its Video Music Awards.
The Maroon 5 lead singer wrote on his Twitter page Saturday, "The VMA's. one day a year when MTV pretends to still care about music. I'm drawing a line in the sand. [expletive] you VMA's."
MTV, which stood for Music Television when it launched in 1982, has had a rise in original series content with its reality programs like "Jersey Shore" and scripted television series such as "Teen Wolf."
When the logo was revamped in 2010, the words "music television" were dropped. "Music is still at the center of so much of what we do, but we've really expanded what that means," Stephen Friedman, MTV's general manager at the time, explained to Ad Age in 2010. "We needed the logo to be flexible enough to have the artists within it but also the stars of our shows." Friedman was named President of the network in April 2011.
Levine went on to say he didn't regret his statement, "Still waiting to have my 'Jerry Maguire mission statement moment of deep regret...' not happening. phew!"
MTV responded to the singer's complaint on Twitter, writing back to the "Moves Like Jagger" singer, ".@adamlevine Soooo you'll be tuning in at 9/8C tomorrow right? (BTW, bonus points if you TwitPic your 2004 Moonman!)"
Maroon 5 won a Video Music Award in 2004 for Best New Artist.
Levine then added, "I may be a pop singer. but every once in a while the angsty teenager in me just blurts out some raw honesty. it's a reflex."
Previously the singer, who also serves as a coach on "The Voice," criticized "American Idol," claiming the reality competition series "masks" its contestants' sexuality.
Levine said earlier this month, "You can't hide basic components of these people's lives. The fact that 'The Voice' didn't have any qualms about being completely open about it is a great thing."
"The Voice" had four openly gay contestants this season, which included finalists Beverly McClellan and Vicci Martinez. Levine's contestant, Javier Colon, ultimately won the competition.
"American Idol" executive producer Nigel Lythgoe responded to Levine's criticism on August 17. "If somebody wants to say they're gay, it's up to them," Lythgoe said. "You don't expect us to turn around and say, 'Are you gay?' Why would we do that? - 'By the way, he's a Catholic and he supports Obama and here's his sexuality' - what does that have anything to do with singing talent? Maybe it does for Adam Levine, but not for me."
The MTV Video Music Awards airs on Sunday, August 28 at 9 p.m. on MTV. Check out the full list of nominees here.