Celebrities such as George Clooney, Jessica Alba and Colin Farrell are promoting a different kind of "F Word."
The stars appear in a PSA called "The F Word: Famine is the Real Obscenity," which is part of a new campaign by ONE, an anti-poverty advocacy group co-founded by U2 rocker Bono.
The video is aimed at raising awareness about famine in Somalia, where some 30,000 children have died of hunger in three months, and is part of a larger campaign by ONE to "spark a more urgent response to the famine and wider food crisis in the Horn of Africa."
"Mothers are forced to decide who to feed and who to let die," Bono said in a statement provided by ONE. "In 2011? That's obscene. There are things that can be done, and if we really believe the life of a child in East Africa is worth the same as the lives of our own children, we have to act."
The PSA contains numerous statistics and proposed ways to end the famine, and centers on the ideas that "drought is an act of nature," and "famine is man-made."
The spots were directed by filmmaker Jesse Dylan, whose many films and videos include the Emmy Award-winning "Yes We Can" Barack Obama campaign video collaboration with Will.i.am.
Other celebrities who appear in the video for the campaign include Evan Rachel Wood, Joe Jonas, Ewan McGregor, Matthew Morrison, Annie Lennox, Idris Elba, Clive Owen, Michael Bloomberg, Mike Huckabee, Jenna and Barbara Bush, Robe Lowe, Arianna Huffington and Liya Kebede.
As of Tuesday, October 4, more than 63,100 signatures have been collected on ONE's online petition. The group wants Congress to provide more funding for the "Feed the Future" USAID initiative, which involves investments in long-term agricultural development.
For more information on ONE's campaign on famine and agriculture development, go to one.org.
Check out the PSA 'The F Word: Famine is the Real Obscenity' below.