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OTRC: MC Hammer launches search engine WireDoo

M.C. Hammer appears in a still from the 2009 TV series, 'Hammertime.' (A&E)

MC Hammer attended the Web 2.0 Summit in San Francisco this week and announced his forthcoming search engine, WireDoo.

The rapper described WireDoo as a search engine that provides relationship information to search results. The web service is still being built and is not available to the public, but according to The New York Times, WireDoo hopes to offer a "deeper type of search."

To describe this "deeper" search The New York Times used the example of searching for the word "car" and seeing results for car insurance, pricing and consumer safety ratings.

Hammer told the audience at the Summit that he started investing in technology start-ups because he saw business potential in data-driven companies.

Hammer, whose real name is Stanley Kirk Burrell is known for his hits like "U Can't Touch This" and "Turn This Mutha Out." In 2009, he also appeared in an A&E reality series called "Hammertime."

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