Demi Moore is not dating Scott-Vincent Borba, the skincare mogul and former model denied the rumors on Thursday.
"Exciting day! Incredibly flattered but, alas, not dating a beautiful actress," Borba wrote on Twitter.
Earlier in the day, Radar Online reported that the pair started dating last week.
"They have known each other a long time and he's really been there for her by her side through the whole Ashton thing," a source told Radar Online. "He's head over heels for Demi and there's definitely potential for a lasting relationship between them."
Borba, who is the founder and CEO of the celebrity-endorsed BORBA skincare line, released his first single last month, entitled "Skin Deep" (watch below).
According to his official Facebook page, Borba is a fan of Selena Gomez, "Pretty Little Liars, "Anderson Cooper 360" and "Blessed Virgin our Mother Mary Immaculate."
A few weeks ago, Moore announced that she plans to end her marriage to Ashton Kutcher, following reports about his alleged infidelity.
The actress made her announcement in a statement to OnTheRedCarpet.com and other press outlets on Thursday, November 17, days after she celebrated her 49th birthday.
"It is with great sadness and a heavy heart that I have decided to end my six-year marriage to Ashton," she said. "As a woman, a mother and a wife there are certain values and vows that I hold sacred, and it is in this spirit that I have chosen to move forward with my life... This is a trying time for me and my family, and so I would ask for the same compassion and privacy that you would give to anyone going through a similar situation."
It is unclear if she or Kutcher have filed divorce papers as of yet.
"I will forever cherish the time I spent with Demi," Kutcher, 33, said on his Twitter page. "Marriage is one of the most difficult things in the world and unfortunately sometimes they fail. Love and Light, AK."
The "Two and a Half Men" actor married Moore in September 2005 after dating for about two years. The actress was previously married to Bruce Willis, father of her three children, and to singer Freddie Moore.
Watch Scott-Vincent Borba's music video for "Skin Deep" below.