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Super Bowl to be streamed online, to mobile phones

December 21, 2011 12:00:00 AM PST
For the first time ever, the Super Bowl and other post season NFL games will be streamed online for free.

NBC's broadcasts of wild card Saturday, the Pro Bowl and Super Bowl will be available on the league's and network's websites and through Verizon's NFL mobile app.

The streaming will include additional camera angles, in-game highlights, live stats and replays of those always popular Super Bowl commercials.

NBC has been streaming its "Sunday Night Football" telecasts for four seasons. The network found that the stream is not just being used by fans who can't watch it on TV. Many of the page views come from people using the service as a complement to watching the game on TV.

The same is sure to be the case for the Super Bowl on Feb. 5 from Indianapolis. The game is annually by far the biggest attraction on TV, with last season's Packers-Steelers matchup drawing a record U.S. audience for any show with 111 million viewers.

NBC's Sunday night streams typically average 200,000-300,000 viewers, compared with 21 million for the telecasts. The network has seen no evidence it hurts the traditional broadcasts' TV ratings. If anything, the extra options online may help keep fans glued to the games on their sets.

The NFL and NBC plan do extensive research to find out exactly how many people are watching the streams and how they're using them.

The Associated Press contributed to this report.


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