A spokeswoman for Wegmans Food Markets told Rochester media outlets that the company pulled television advertisements featuring Baldwin after some of their customers complained about the actor's behavior that resulted in his being booted from a Dec. 6 flight at Los Angeles International Airport.
Baldwin was removed from the New York-bound plane after he refused to turn off his cellphone.
The TV ads were filmed for the 2010 holiday season. The commercials were supposed to run again for three weeks last month but were pulled a week early after Baldwin's airline dustup.
Baldwin was hired for the ads after he mentioned that his mother, who lives in the Syracuse area, is a loyal Wegmans customer.
The Associated Press contributed to this report.