On Monday, 285,000 Starbucks customers who buy an item worth any amount of money will be given a $10 gift card to DonorsChooseLA.org, a website listing classroom projects that need funding.
"If you buy a coffee, you buy a juice, you buy a bagel, you're going to get a $10 gift certificate, and that can only be spent in one place, and the most important place in our city: it could be spent in our schools helping teachers to educate young people," said Marshall Tuck, CEO of Partnership for Los Angeles Schools.
A customer who receives a gift card will then have the opportunity to choose which school and project those $10 are going to.
"What they are going to find online are teachers in East L.A. who need more ink, you are going to find teachers who want to go on a trip to the Getty, go visit LACMA, but they don't have the money," Tuck said.
The gift cards were made possible by a multimillion dollar grant from the Wasserman Foundation.
"We have 285,000 of these certificates, which will be distributed and they will go until they are given out," said John Deasy, the Los Angeles Unified School District superintendent.
Last year, the foundation gave out 600,000 $15 cards for LAUSD parents to choose where to give.
