Beyonce wants stop people from profiting from the name of her and Jay-Z's 1-month-old baby, Blue Ivy, who is their first child.
The R&B singer is trying to get her name trademarked, following similar attempts made weeks after she was born. However, a boutique named Blue Ivy, located in Sturgeon Bay, Wisconsin, may pose an obstacle.
On January 26, Beyonce and an attorney for her trademark-holding company filed documents with the U.S. Patent and Trademark Office to register the phrase "Blue Ivy Carter," in simple black print.
She asked to reserve the rights to use her daughter's name on products such as cosmetics, fragrances, lotions, hair products, key chains, handbags, mugs, sippy cups, clothing, accessories, several types of sports balls and toys as well as in films, video games and music recordings, according to documents obtained by OnTheRedCarpet.com.
Beyonce's application was rejected on Tuesday, February 7. The U.S. Patent and Trademark Office said trademarking "Blue Ivy Carter," dubbed a "famous infant," could create "a likelihood of confusion" with the Wisconson store's name. Beyonce has six months to file an amended bid.
The store has owned the trademark to the name "Blue Ivy" and its logo since accepted in August 2011, about five months before Beyonce's daughter was born and before the singer filed her application.
The shop's owner, Charlotte Iverson, told OnTheRedCarpet.com on Wednesday, February 8, that no representatives for Beyonce or Jay-Z have contacted her about possibly abandoning the rights to the name "Blue Ivy," which she says is based on her last name.
When asked if she was interested in striking a deal in the future, Iverson said she was "not certain at this time."
In its refusal letter, the office also told Beyonce that that the goods and services her company wants to be able to use in connection with the name "Blue Ivy Carter" are too "closely related" to those offered by the Wisconsin store, which sells items such as clothing and jewelry. The singer's spokesperson had no immediate comment about the matter.
Days after she was born, New Jersey clothing designer Joseph Mbeh filed an application to register the term "Blue Ivy Carter NYC" as a trademark for use on clothing for children and teenagers. A New York company called Creative Business House tried on January 20 to register the name "Blue Ivy Carter Glory IV" for use in naming fragrances, soaps and skin care products.
The U.S. Patent and Trademark Office rejected both requests, partially because the phrases are too similar to "Blue Ivy Carter," and also due to the Wisconsin store's trademark of "Blue Ivy." Mbeh then abandoned his bid.
Actor Mark Wahlberg and his brothers Donnie and Paul opened a restaurant called Wahlburgers in October 2011. They had filed a request a year earlier to trademark the name but found out that they could not use the name because an upstate New York burger chain called Tom Wahl's already possessed the rights to the name "Wahlburger," which was one of their menu items.
The brothers then worked out a private deal with the company. Its vice president later said his group now had the opportunity to profit from the deal. Tom Wahls' menu still offers The Wahlburger.
A day after Beyonce's daughter was born, a reader posted on the Blue Ivy store's Facebook page a message about the child's name.
"There goes the Google search-- lol :D" a representative for the store posted in response.
"Hope you understand, that you're now the only people, who are legally allowed to sell Blue Ivy baby gear and merchandise?" a reader commented on Sunday.
"You're going to be rich! Ching Ching!!" another one posted hours later.
Beyonce already owns the licensing rights to her first name and has in recent years launched her own fragrances and other products and is also planning a maternity clothing line.
The singer filed an application to trademark the phrase "Beyonce" for commercial use in 2000, months before she and her former R&B group Destiny's Child released the hit album "Survivor." It was approved in 2004, two years after she released her first solo single, "Work It Out," and one year after she dropped her second, "Crazy in Love," which featured Jay-Z.
Jay-Z also owns the commercial rights to his given name, Shawn Carter, and his rapper name. In 2007, he filed applications to license the phrase "Jay-Z Blue" for use on products such as cars, vehicle rims, paint, fragrances, soap and body lotion. They were approved in 2009.
"My favorite hue is Jay-Z blue" is one of the lines in rapper Young Jeezy's 2005 song "Go Crazy," which features Fat Joe and Jay-Z.
"Blue" also makes an appearance in more of Jay-Z's music. He released the 2001 album "The Blueprint" and two sequels, the latest in 2009. In 2007, he released a single called "Blue Magic," which is featured on his 10th studio album, "American Gangster."
On Monday, Beyonce sported blue nail polish at an after party celebrating her husband's performance in Carnegie Hall on Monday, February 6, as seen in a photo Tweeted by her manicurist, Lisa Logan. Check out more photos from the event, which marked Beyonce's first public appearance since welcoming her daughter last month and which also featured a surprise pop-in from Broadway star Liza Minnelli.