"I sincerely apologize to Ms. Fluke," Limbaugh said on air Monday in a rare public apology to Sandra Fluke, the 30-year-old Georgetown law student he mocked last week for arguing to Congress that insurers should cover the cost of birth control.
"He said that I was having so much sex, he was surprised I could still walk to get to Capitol Hill," Fluke said.
That wasn't all the radio host said last week.
"If we are going to pay for your contraception, and thus pay for you to have sex, we want something for it," Limbaugh said. "We want you to post the videos online, so we can all watch."
The National Organization for Women is demanding that Clear Channel pull Limbaugh off the air altogether.
Quicken Loans, ProFlowers, and AOL joined at least 10 advertisers who have pulled their ads from Limbaugh's show.
But is Limbaugh, with his 15 million weekly listeners and nearly 600 stations, too big to fail?
"I don't think he's too big to fail. At some point, there will be repercussions for what he says," said Burbank resident Natalie Santiago.
Limbaugh said that his advertisers simply made a business decision. But they'll quickly be replaced because there's actually a waiting list of companies that want to promote to his huge audience.
Some conservatives question whether there's a double standard for Republican women.
"I have gone through, myself, an experience, more things said about me, and I've never seen this level of outrage on the left," said Rep. Michele Bachmann, a former presidential candidate.
Fluke said she thinks the comments are "unacceptable no matter who's saying it and what side of the issue they are on."