Kim Kardashian was flour-bombed during an event at a hotel in West Hollywood on Thursday night.
The reality TV star was at the London West Hollywood Hotel just before 8 p.m. for an event to promote her new fragrance line when a young woman suddenly threw a bag of white powder at her. The substance was later revealed to be flour. Kardashian was then whisked away by her handlers.
Los Angeles County sheriff's deputies said the woman who confronted her was detained by hotel security and later freed at the scene. No arrests were made and the identity of the assailant has not been released.
"When deputies arrived, they learned Kim Kardashian was hosting an event at the hotel," the Los Angeles County Sheriff's Department said in a statement obtained by OnTheRedCarpet.com. "As Kardashian stood in the hotel lobby, a woman threw powder on her. The woman was detained by hotel security."
"After the incident, Kardashian returned to her room, where she removed the powder from her hair and clothing and returned to the event," the statement added. "Although Kardashian told the deputies she did not want to press charges against the woman, a non-criminal battery report was taken. Paramedics were summoned to the scene. However, Kardashian refused medical attention."
The 31-year-old "Keeping Up With The Kardashians" star didn't seem mad about the situation and walked back to a crowd of journalists after dusting herself off. E! Online quoted her as saying it was the "craziest, unexpected, weird thing that ever happened" to her. "I told my makeup artist I needed a little bit more powder," she said, as seen in a video posted by the outlet. "Luckily, she didn't get me too bad."
There was no word on a motive, but the site said some bystanders heard the attacker mention something about fur. Kardashian was dressed in a pantsuit and did not appear to be wearing fur products at the time.
It is unclear how the woman bypassed security at the hotel. A spokesperson for the venue told OnTheRedCarpet.com: "The London West Hollywood provided full cooperation with local authorities regarding last night's incident. Out of respect to the parties involved, we have no further comments at this time."
(Additional reporting by Corinne Heller)