Kanye West's new single "Theraflu" not only launched a media frenzy over his confession to loving Kim Kardashian, it also drew the ire of PETA and the Theraflu company.
The cover art for "Theraflu" features a topless woman wearing a fur coat, with her head replaced by a bottle of Theraflu. In the new single, which was released on Wednesday, West raps, "Way too cold, I promise you'll need some Theraflu... So cold I need Theraflu, I'm so high I need parachutes."
The Theraflu company was less-than thrilled with the shout out and though they did not threaten a libel lawsuit, they released a statement.
"We in no way endorse or approve of the references or use of the image and likeness of Theraflu in this manner," A Theraflu Company representative told TMZ.
People for the Ethical Treatment of Animals also took offense, this time to West's line, "Tell PETA my mink is draggin' on the floor."
"What's draggin' on the floor is Kanye's reputation as a man with no empathy for animals or human beings," PETA Senior Vice President Dan Mathews told XXL in a statement. "He's a great musician but doesn't seem to have the fashion sense to design anything more than caveman costumes. We keep hoping that one day he'll find his heart and join evolved style icons - including Russell Simmons, Pink and Natalie Portman - who have dropped animal skins."
The advocacy group also commented on West's alleged relationship with Kardashian, who was recently flour-bombed by a PETA representative.
"If a shared obsession for the dead skins of tortured animals is a recipe for love, Kim and Kanye are a match made in heaven," PETA spokesperson Wendy Wegner told RadarOnline.com.
West, 34, has not commented on the rumors, but "Theraflu" contains the line: "I fell in love with Kim."
On Friday, Kardashian appeared on NBC's "Today" show and though she didn't confirm rumors of a relationship, she did say she liked "Theraflu." The 31-year-old reality star, who is going through a divorce after a short-lived marriage, attended a screening of "The Hunger Games" with West on Wednesday.
She also addressed a recent incident in which an animal rights activist, "flour-bombed" her at a Hollywood event. She was unhurt.
Kardashian said on the "Today" show that clothing made out of real fur was no longer available in her and her sisters' DASH boutiques or among her QVC and Sears fashion collections, but added that she had no plans to toss her own personal items. Kardashian has been photographed wearing fur products.
"It's not illegal to buy fur," she said. "I have vintage furs that were my great grandmothers that mean the world to me, with our initials inscribed in them and I won't get rid of that memory of my great-grandparents. So I think it's a personal choice. But I don't think that it's okay to assault anybody."