Miley Cyrus' long-awaited "LOL," which was intended to be her vehicle to transition into more grown-up roles, has apparently not gotten much attention from Lionsgate who acquired the domestic distribution rights.
"LOL," which was filmed in 2010 finally received a limited release date for May 4 and had little promotion. According to the Los Angeles Times, the film narrowly avoided going straight-to-DVD due to a contract with foreign distributors which stipulates that the film must be shown in at least 100 theaters domestically.
The movie, which is based on a 2008 French film of the same name, stars Cyrus as Lola, a high school girl growing up in the era of social networking who is dumped by her boyfriend and is subsequently pursued by her best friend Kyle, portrayed by Douglas Booth. Demi Moore plays Lola's mother, Anne who "accidentally" reads her daughter's racy diary and tries to bridge their communication gap.
The movie also stars Ashley Greene, Douglas Booth, Thomas Jane, Gina Gershon and Jay Hernandez.
Lionsgate has reportedly been busy promoting high profile movies like "The Hunger Games" and "What to Expect When You're Expecting" and "lost their enthusiasm" for "LOL," according to the Times. Lionsgate earned over $336 million on the recent release of "Hunger Games," which stars Cyrus' boyfriend Liam Hemsworth opposite Jennifer Lawrence and Josh Hutcherson.
Filmmaker Lisa Azuelos, who wrote and directed the original film and American remake told the Los Angeles Times that Lionsgate "couldn't take care of my movie, and I waited in line."
Cyrus has starred in a number of high-earning movies including "Hannah Montana: The Movie" and the 2010 film "The Last Song," which earned $79.6 million and $63 million respectively.
"Your country is so big, so I'm very flattered the movie is being released," Azuelos said hopefully. "I wish it would be a national release. And I'm still hopeful that in those seven cities it's going to be big and grow and grow."
Cyrus herself hasn't done promotions for the movie, aside from thanking fans on Twitter for promoting it. A Lionsgate spokeswoman told the LA Times that Cyrus was not available for interviews about the film, due to her busy schedule. Meanwhile, Cyrus has been spotted going to Pilates daily and Tweets regularly about walking her dog, watching Prison Break and her Gluten-free lifestyle changes.
Earlier in the week, Cyrus was rushed to the emergency room after slicing her finger on a blender while cooking at home.
Cyrus was thankful that her fans were promoting the film, Tweeting on April 17, "I'm loving my street team...im do [sic] grateful. I'm really proud of this project. I hope at least a few people see it & enjoy."
"LOL" is slated to hit theaters on May 4. Watch a trailer below.