To celebrate Mother's Day, Cindy Crawford posed with her 10-year-old daughter Kaia Gerber and mother, Jennifer Sue Crawford-Moluf, for a commercial and print ad for JC Penney.
The three are featured as part of JC Penney's Mother's Day contest called "Things My Mom Gave Me" where customers can win a $1000 shopping spree at the chain for submitting a story on the brand's Facebook page about the greatest gift they have given their mother.
The 46-year-old is the mother to Kaia Gerber with husband Rande Gerber. The couple also has a son, 12-year-old Presley Walker Gerber, and were married in 1998. Crawford was previously married to actor Richard Gere for almost four years. They have no children together.
Crawford and Kaia Gerber's participation in the ad campaign comes just a month after Gerber was featured in an ad for Versace's children's line, which showed the 10-year-old in a short skirt and leather jacket.
"She did one picture and it ended up going everywhere! I didn't quite understand how much media play it would get," Crawford said in an interview with The Daily Front Row.
Crawford later added she was on set while her daughter was shooting the ad. "At this point, she's too young to pursue a career. There aren't even a handful of jobs for a 10-year-old girl," Crawford said. "But if she's 17 and wants to try it ... of course, what can I say?"
Crawford, who began her own modeling career when she was about 16, was considered to be a muse to the late Gianni Versace.
Kaia Gerber talked about her mother in the advertisement for JC Penney, which can be viewed below. "She's the best mom in the world," Gerber said about Crawford. "She's so nice and I can actually hang out with her and have fun."
See the video with Crawford and her family below.