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Penelope Cruz wears sexy red gown in Campari 2013 Calendar campaign (behind-the-scenes photos)

A behind-the-scenes photo of Campari's 2013 Calendar campaign, starring Penelope Cruz. The pictures were released on July 31, 2012. <span class=meta>(Francesco Pizzo / Getty Images)</span>
July 31, 2012 12:00:00 AM PDT