The next time a contestant is presented with a new car on "The Price is Right," there just might be a male model standing next to it.
The show announced on August 13 that it is launching its first-ever search to find a male model. It will be the first time in the show's 40-year history that a man will appear on the show as a model presenting items to contestants.
The search, which will air as a five-episode web series, kicks off with an open casting call in Los Angeles on August 30. Male model hopefuls will be interviewed and judged by the show's female models and producers on "their verbal skills, posing and the ability to properly showcase a product," according to a statement.
The next step is for the contestants who made it through to the second round. They will have a series of challenges which will reveal who has the best on-camera presence and modeling skills.
After six contestants make it through to the final round, viewers will have to choose the winner. The finalists will be revealed on the September 28 episode of "The Price is Right." Viewers will have the chance to vote online for a winner until October 4.
The winner of the viewer vote will begin their week-long stint as a model during episodes that will start airing on October 15. Male contestants must be 18 and over in order to be eligible for the contest.
A revamped version of "The Price is Right" began in 1972 and was hosted by Bob Barker. Barker passed hosting duties to comedian Drew Carey in 2007.