The biggest single project is the pavilion, a larger premium seating area that replaces the old press box.
The luxury suites and club seating will bring in revenue to help pay for the expensive three year renovation, which is now around 3/4 completed.
The 90-year-old Rose Bowl is being modernized, but isn't losing its charm.
"It's going to feel like the Rose Bowl," said Rose Bowl General Manager Darryl Dunn. "It's not going to have all the bells and whistles of a billion-dollar stadium, but it's going to be the most incredible setting for a football game anywhere in America."
Other improvements include more aisles, wider end tunnels, and a new scoreboard.