The list includes the interactive robot Furby and the Wii U. Starting Wednesday, customers can reserve toys on Toys R Us' "Hot Toy" list. The reservation system will run through the end of October.
Toys have to be reserved in-store and customers have to put down 20 percent of the toy's price.
The "Hot Toy" list has a mix of items that it carries exclusively, as well as toys available everywhere. Toys on the list come from both established companies as well as from some lesser-known toy makers in the U.K. and Australia.
Knowing popular toy trends during the holiday shopping season is crucial to retailers seeking to have the rightmix of toys at the right prices. The holiday season can account for about 40 percent of a toy seller's annual profit.
Last year, U.S. retail sales of toys fell 2 percent to $21.18 billion, according to research firm NPD Group.
Here are the top 15 toys on Toys R Us' list. The complete list of 50 can be found at www.toysrus.com/hottoys.
- Doc McStuffins Time for Your Check Up doll by Just Play, $39.99: Doctor doll based on Disney Jr. show character.
- Furby by Hasbro, $59.99: Update on hit 1998 furry interactive toy robot.
- Gelarti Designer Studio by Moose Toys, $24.99: Sticker set that lets kids paint and customize reusable stickers.
- Hot Wheels R/C Terrain Twister by Mattel, $99.99: Radio-controlled car that takes on all terrains.
- Jake and the Never Land Pirates Jake's Musical Pirate Ship Bucky by Mattel's Fisher-Price, $44.99: Ship from Disney Jr. animated series.
- Lalaloopsy Silly Hair Stars Harmony B. Sharp by MGA Entertainment, $69.99: Version of popular button-eyed dolls that talks and sings.
- LeapPad2 Explorer by LeapFrog, $99.99: Latest iteration of LeapFrog's kids tablet with faster processor and more memory.
- Micro Chargers TimeTrack by Moose Toys, $34.99: Miniature car racing track set.
- Nickelodeon Teenage Mutant Ninja Turtles Secret Sewer Lair Playset by Playmates, $119.99: 42-inch playset that recreates TMNT's lair.
- Ninjago Epic Dragon Battle by Lego Systems Inc., $139.99: Ninja-themed Lego board game.
- One Direction collector dolls by Hasbro, $19.99: Dolls of each of the five members of One Direction.
- Skylanders Giants Starter Pack by Activision Publishing Inc., yet priced: A sequel to Skylanders Spyro's adventure that combines real-life action figures with a video game.
- Tabeo by Toys R Us, $149.99: Toys R Us' own tablet offering with enhanced safety features and 50 preloaded apps.
- Wii U by Nintendo, not yet priced: Nintendo's new two-screen gaming console.
- Y Volution Fliker F1 Flow Series Scooter by Atomic Sports, $99.99: A three-wheeled scooter that is self-propelled by the rider's movement.