The store is releasing a series of short films starring Kristen Bell and Nia Long and everything on screen is for sale. Viewers can click on items on screen and add them to their shopping cart.
The company unveiled the three episodes of "Falling for You" on Thursday at a private event at the SLS Hotel in Los Angeles. Bell plays an advertising exec and Long is her boss. Zachary Abel plays Bell's rival and potential love Interest.
Episodes start airing Oct. 2 and products will be available in November.
The Associated Press contributed to this report.
