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OTRC: 'The Price Is Right' has revealed its first male model

Male model Rob Wilson appears in a still from 'The Price Is Right.' (CBS / Fremantle Media)

"The Price is Right" revealed the winner of their nation-wide search for its first male model on Friday, October 5.

The winner was Rob Wilson of Boston, Massachusetts. He will begin his week-long stint as a model during episodes which start airing on October 15. Wilson currently lives in Los Angeles and beat out hundreds of hopefuls for the gig.

"I grew up watching The Price Is Right with my family and loved it so much I'd even fake being sick to stay home from school to watch," Wilson wrote in his "Price is Right" biography. "Currently, I'm an actor and model, who is featured in TV, film and print throughout the world! When I'm not pursuing my career, I spend my spare time playing basketball, football, and hiking."

The show announced on August 13 that it would launch its first-ever search to find a male model. It will be the first time in the show's 40-year history that a man will appear on the show as a model presenting items to contestants.

The search, which aired as a five-episode web series, kicked off with an open casting call in Los Angeles on August 30. Male model hopefuls were interviewed and judged by the show's female models and producers on "their verbal skills, posing and the ability to properly showcase a product," according to a statement.

The 26 contestants who made it through to the second round had a series of challenges, in order to test who had the best on-camera presence and modeling skills.

After three contestants make it through to the final round, viewers had a chance to choose the winner. The finalists were revealed on the September 28 episode of "The Price is Right." Viewers had the chance to vote online for a winner until October 4.

Wilson beat out fellow finalists Nick Denbeigh of Spokane, Washington and Clint Brink of Yorba Linda, California for the modeling gig.

A revamped version of "The Price is Right" began in 1972 and was hosted by Bob Barker. Barker passed hosting duties to comedian Drew Carey in 2007.

Watch Rob compete against the top 5 male models below (his segment starts at 4:14).

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