Britney Spears has debuted a mysterious new ad for her new Elizabeth Arden fragrance, Fantasy Twist.In the ad, the 30-year-old singer is shown displaying two very different personas - on the top half of the ad, Spears dons a beaded headpiece along with a shoulder ensemble composed of what appears to be metallic feathers. On the lower half of the ad, the singer is seen wearing a black wig and heavy eyeliner, in a look similar to her famous 2008 music video "Womanizer."
The singer posted the photo on her official Facebook account on October 10, with the caption reading: "1st look at my Fantasy Twist ad. Watch Extra tonight for behind the scenes from the shoot with Ellen Von Unwerth!"
The fragrance, set for release later this month, is actually a combination of two of Spears' most popular fragrances - Fantasy and Midnight Fantasy. The spherical bottle will break in half, with a pink side housing Fantasy and dark blue side holding Midnight Fantasy.
On August 9, the singer shared a photo on Path.com of her dressed as Cleopatra and the following day she shared a photo of her in a sparkling bodysuit and wrote, "Loving day 2 of my Elizabeth Arden Fantasy Twist fragrance shoot. Jason [Trawick] says I look like Jean Harlow!"
Spears has been endorsing fragrances for Elizabeth Arden since 2004, when they released Curious, which broke the company's first-week gross for a perfume. By 2011, she had released eight more fragrances, which became the best-selling celebrity fragrance line on the market.
Worldwide, Spears has sold over one million bottles in five years, which earned her an estimated $1.5 billion, according to MTV.
Spears has been busy filming the upcoming second season of FOX's "The X Factor." It was announced on May 14 that Spears and Demi Lovato would join Simon Cowell and L.A. Reid on the reality singing competition's judging panel, replacing Paula Abdul and Nicole Scherzinger, who left the show in January.
Spears is also reportedly planning a wedding with her fiance Jason Trawick. A wedding date has not been announced for the couple, who became engaged on December 15. Trawick and Spears have been dating since the summer of 2009. Prior to that, the two had a professional relationship as Trawick was Spears' manager. The two ended their professional ties in May 2010 to "focus on their personal relationship."