Jennifer Aniston finally decided to cash-in on her decades of hair worship.
The 41-year-old actress invested in the Living Proof hair care line and became the brand's spokesmodel and co-owner.
"Over the years, my hair has been subjected to everything - blow dryers, flat irons, curling irons, color, extensions, you name it. My hair has taken a serious beating," Aniston said in a press release. "After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world."
The Massachusetts-based company was founded by Dr. Robert Langer, a professor at MIT. Aniston plans to assist in product development and marketing. Her campaign is expected to be shot in November.
Aniston's coveted locks led millions to request the layered "Rachel" haircut, which she donned in the long-running comedy series "Friends."
The actress shot to fame playing Rachel Green on the sitcom between 1994 and 2004. In 2011, she told Allure magazine, "How do I say this? I think it was the ugliest haircut I've ever seen."
Aniston is also the smokesmodel for Glaceau Smartwater and recently appeared in a commercial which showed her hiding a massive pregnancy belly.