Heidi Klum ditched her usual heavy makeup and dons a fresh-faced look in a photo shot for the BBC Network's Children In Need "BearFaced" campaign, a charity's new promotional effort for an annual celebrity-packed fundraising telethon broadcast by the UK network.
This year's show, or "Appeal Night," airs on November 16. Children in Need is the BBC's UK corporate charity and raises money to help children and young people who are disadvantaged.
"I am so proud to be taking part in this year's BBC Children in Need Bearfaced campaign," Klum, who also sports a tiny, black paw print on her cheekbone, said in a statement provided by the group. "I'm a firm believer of encouraging women's empowerment."
The charity is calling on people in the UK to follow suit and go "BearFaced" themselves, paw print and all, for BBC Children in Need on November 9 to raise money for Pudsey, the bear with a colorful bandaid over his eye that is featured on the group's logo.
Meanwhile, Klum, known for her elaborate Halloween bashes, is not having a party this year due to the devastation of Superstorm Sandy in the northeastern United States. The 39-year-old supermodel and "Project Runway host," who had last week posted a photo of herself in a Cleopatra costume, is already making alternate plans.
"Hope you & your loved ones are safe after the storm. Canceling my Halloween party...postponing to a haunted Christmas," she Tweeted.